EDUCATION
2017-December 2018
MSc Biological Photography and Imaging
University of Nottingham, UK
2014-July 2017
BSc (Hons) Biology
University of Nottingham, UK
WORK EXPERIENCE
2022 - Present
Brand Manager
IRIE Internazionale S.R.L., Italy & Taiwan
Currently leading the marketing team and business development team to develop and execute the branding strategy.
2021 - Nov 2022
Creative Services Specialist
TaiwanBio Therapeutics Co., Ltd., Taiwan
Led redesigning company CIS after evaluating current brand impact. Wendy took into account the prospect of multi-platform applications while utilising simplified colours and elements to boost memorability and reduce clutter. This design became easily applicable in various scenarios such as prints, websites and animations. The final iteration of the logo also encapsulated the company atmosphere and was well received internally. Wendy also took on other projects including Asian Cell Therapy Organisation Exhibition, website design and more
2021 - July 2022
Visual Designer
Miraque J Inc., Taiwan
In charge of redesigning and improving navigation and content housing on event landing pages. Wendy identified and replaced the obsolete call-to-action buttons that were causing a counterintuitive user journey, leading to a 160% increase in buying inclination compared to the previous peak for 2021. She also led other projects, such as packaging design, advertisements design, campaign design, product photography and videography.
EXTRACURRICULAR ACTIVITIES
Strategy Assoicate
IRIE Internazionale S.R.L., Taiwan
Invited to the “business essentials” program to present on product pitching. Wendy's session focused on pitching at the conceptual level and striking the balance between ideology and realisation.